Privacy Policy

Last updated: 01/04/2025

Introduction

Tehidea Ltd ("we," "our," or "us"), operating as Body Fat Calculator, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.

Information We Collect

Information You Provide

  • Body measurements and physical characteristics
  • Gender and age information
  • User preferences and settings
  • Any feedback or correspondence you send us

Automatically Collected Information

  • Device information (model, operating system)
  • App usage statistics
  • Error logs and performance data
  • IP address and basic analytics

Analytics and Advertising

We use several third-party services to analyze usage and serve advertisements:

  • PostHog Analytics - Product analytics platform that helps us understand user behavior
  • Google AdSense - Advertising service that may use cookies and web beacons

These services may place cookies or use similar tracking technologies on your device. You can manage your preferences for these services through our Privacy Settings.

Cookies and Tracking Technologies

We and our third-party partners use cookies and similar tracking technologies to analyze trends, administer the website, track users' movements around the site, and gather demographic information about our user base as a whole.

Google AdSense

We use Google AdSense to display advertisements. Google may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet. This information may be used to provide measurement services and target advertisements.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You can opt out of personalized advertising by visiting Google's Ads Settings.

For more information about how Google uses information from sites or apps that use their services, visit How Google uses information from sites or apps that use our services.

Privacy Sandbox

Google's advertising services are experimenting with new privacy-preserving technologies via the Privacy Sandbox initiative on Chrome and Android. Users with Privacy Sandbox settings enabled may see relevant ads based on Topics or Protected Audience data stored on their device. Ad performance may be measured using Attribution Reporting data stored locally.

How We Use Your Information

We use the collected information to:

  • Calculate and track your body fat percentage
  • Improve and optimize our app's performance
  • Provide technical support
  • Send important updates about the app
  • Analyze usage patterns to enhance user experience
  • Deliver relevant advertisements
  • Measure the effectiveness of our marketing efforts

Data Storage and Security

Your data is stored securely on our servers located in the European Economic Area (EEA). We implement appropriate technical and organizational measures to protect your personal information.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

  • Service providers who assist in our operations
  • Law enforcement when required by law
  • Third parties with your explicit consent

Your Rights

Under GDPR and UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability
  • Withdraw consent

Children's Privacy

Our service is not intended for users under 16 years of age. We do not knowingly collect data from children under 16.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Tehidea Ltd86-90 Paul StreetLondon EC2A 4NEUnited Kingdom

Company Registration No: 05902165VAT Registration No: GB893214121